Learn About SEO Canonical Link: Importance, Benefits, and How It Works

SEO Canonical Link

About SEO Canonical Link

Canonical links, also known as rel=canonical, are a vital part of search engine optimization (SEO) that helps website owners address duplicate content issues. Duplicate content is a common problem for many websites and can have a negative impact on their search engine rankings. The canonical link element is a tool that enables webmasters to tell search engines which version of a URL they want to be considered as the main or canonical version.

How to Use the Rel=Canonical Tag Properly - AgencyAnalytics

Importance of SEO Canonical Link

When a website has duplicate content, search engines have a difficult time determining which version is the most relevant for searchers. This can lead to lower rankings for the website in search engine results pages (SERPs) or even penalties. In extreme cases, duplicate content can cause a website to be removed entirely from search engine results.

OpenCart Canonical Links | HuntBee

To avoid these issues, website owners can use canonical links to tell search engines which version of the page they consider to be the original or canonical version. This helps search engines understand which version to include in search results and which versions to ignore.

How Does it Work?

The canonical link element is a simple HTML tag that is added to the head section of a webpage. It includes the URL of the canonical version of the page, which is the version that the website owner wants search engines to consider as the primary or original version.

Canonical URL tags - Yoast SEO Features • Yoast

For example, if a website has two versions of a page, one at www.example.com/page and another at www.example.com/page?utm_source=google, the canonical link element would be added to both pages with the URL of the original or canonical version (in this case, www.example.com/page).

The canonical link element informs search engines that the two URLs are equivalent and that the original or canonical version is the one that should be included in search results. This helps ensure that the website doesn't suffer from duplicate content penalties and that search engine rankings are not negatively affected.

Benefits of SEO Canonical Link

Using canonical links can provide several benefits for website owners, including:

Improved SEO: Canonical links help search engines understand which version of a page is the most important and relevant, which can help improve rankings and visibility in search results.

Avoid Duplicate Content Penalties: By specifying the canonical version of a page, website owners can avoid penalties for duplicate content that can harm search engine rankings.

Better User Experience: Canonical links ensure that users are directed to the most relevant and helpful version of a page, which can improve the overall user experience on the website.

Simplify Site Management: Canonical links make it easier for website owners to manage their sites by reducing the need to create and maintain multiple versions of the same page.


In conclusion, canonical links are an important tool for website owners who want to improve their SEO and avoid duplicate content penalties. By specifying the canonical version of a page, website owners can help search engines understand which version is the most relevant and improve their visibility in search results. Implementing canonical links can improve user experience and simplify site management, making it a valuable addition to any website's SEO strategy.