What is Pay Per Click in Digital Marketing ?

What is Pay Per Click in Digital Marketing ?

What is Pay Per Click in Digital Marketing?

Pay Per Click (PPC) is a popular digital marketing strategy that allows businesses to promote their products or services by paying a fee each time one of their ads is clicked. The idea behind PPC is to drive targeted traffic to a website, generate leads, and increase conversions. In this tutorial, we’ll explore what Pay Per Click is, how it works, and the benefits of using it in digital marketing.

What is Pay Per Click?

Pay Per Click is a type of online advertising where advertisers pay a fee each time a user clicks on one of their ads. The ads can be displayed on search engines like Google, social media platforms like Facebook, or on websites that partner with PPC networks like AdSense. The ads are usually text-based and appear at the top or bottom of search results pages. They’re also often labeled as “sponsored” or “ad.”

Should Pay-Per-Click (PPC) Be a Part of Your Digital Marketing?

How does Pay Per Click work?

PPC works through an auction system. Advertisers bid on keywords that are related to their products or services. For example, a business selling shoes might bid on keywords like “shoes” or “buy shoes.” When a user searches for those keywords, the ads from the advertisers that bid on those keywords are displayed. The advertiser whose bid is the highest will have their ad displayed first.

When a user clicks on one of the ads, the advertiser pays a fee to the search engine or website displaying the ad. The fee is determined by the bid price and the relevance of the ad to the search query. The higher the bid price and relevance, the more likely the ad will be displayed first and the more the advertiser will pay each time the ad is clicked.

Benefits of Pay Per Click

There are several benefits of using Pay Per Click in digital marketing, including:

Targeted Traffic: PPC allows businesses to target specific audiences based on factors like location, age, and interests. This means that businesses can reach their ideal customers more effectively, increasing the chances of generating leads and conversions.

Measurable Results: PPC provides detailed data on the performance of ads, including the number of clicks, conversions, and cost per click. This data allows businesses to see the return on investment of their PPC campaigns and make data-driven decisions on how to improve them.

Flexibility: PPC campaigns can be easily adjusted based on the performance of the ads. Advertisers can change the keywords they bid on, the ad copy, and even the target audience to improve their results.

Cost-Effective: PPC allows businesses to control their spending by setting a budget for their campaigns. Businesses only pay when someone clicks on their ad, so they’re not wasting money on advertising to people who are not interested in their products or services.

Quick Results: PPC campaigns can be set up quickly and start driving traffic to a website almost immediately. This is a great option for businesses that need to see results fast.


In conclusion, Pay Per Click is a powerful digital marketing tool that can help businesses drive targeted traffic to their website, generate leads, and increase conversions. By understanding how it works and the benefits it provides, businesses can use PPC to achieve their marketing goals and grow their business.