Fundamental of Digital Marketing

Fundamental of Digital Marketing

Meaning of Digital marketing

Digital marketing is the process of promoting products and services through electronic media platforms like social media, websites, mobile devices and other online channels. It is an essential aspect of modern business and is essential for companies to reach their target audience.

Fundamentals of Digital marketing

The fundamentals of digital marketing include understanding your target audience, setting marketing objectives, creating a strategy and choosing the right channels.


Most Important Fundamentals of Digital Marketing | Board Infinity​​​​​

  • Understanding your target audience: To be successful in digital marketing, you need to understand who your target audience is and what they want. This includes their age, interests, behavior, and what they are searching for online. By understanding your target audience, you can tailor your marketing efforts to meet their needs.
  • Setting Marketing Objectives: Your marketing objectives should be specific, measurable, attainable, relevant, and time-bound (SMART). For example, your objective might be to increase website traffic by 20% in the next three months.
  • Creating a Strategy: Once you have your marketing objectives in place, you need to create a strategy to achieve them. This includes choosing the right channels to reach your target audience, setting a budget, and deciding on the messaging you will use.
  • Choosing the right channels: The most common channels for digital marketing include email, social media, and search engines. The channel you choose will depend on your target audience, your budget, and your marketing objectives.

Search Engine Optimization (SEO): SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). This is important because the higher your website ranks, the more visibility it will have and the more likely people are to find it.

Pay-per-click (PPC) advertising: PPC advertising is a type of online advertising where you pay each time someone clicks on your ad. This can be a quick way to get your website in front of your target audience and can be effective when used in conjunction with other marketing efforts.

Social Media Marketing: Social media marketing is the process of promoting your products and services on social media platforms. This can include creating a social media page, posting updates, and interacting with followers.

Email Marketing: Email marketing is a type of digital marketing that involves sending emails to your target audience. The goal of email marketing is to build relationships and engage with your audience.


In conclusion, digital marketing is an essential aspect of modern business, and understanding its fundamentals is crucial for success. By understanding your target audience, setting marketing objectives, creating a strategy, and choosing the right channels, you can reach your target audience and achieve your marketing goals.