Ways to Develop a Strong Brand Identity in the Market Place
Before deciding the tangible elements, one wishes to make the brand identity, one needs to understand what the brand perception in the market place is.
• The Mission Statement one is working for.
• The Values: -what beliefs drives the organization.
• The Brand Personality.
• The USP or the unique positioning: -how you are different yourself from the competitors.
• The Brand Voice: -How does your Brand communicate.
The above stated elements define the Brand, and then one starts to build the Brand Identity, therefore, it is important to have clear understanding of the aspects.
Design: the foundation of your brand identity
There are various brands like Adidas, Nike etc. who have built their brand identity the same way the design also
works and provide the brand identity to your organization.
The Design Assets are tangible elements which makes a standing and perception of your brand. The Assets like the logo, packaging, the web design, social media
presence and graphics, Designing of Business Cards and off course the uniforms of the employees.
Process of Developing Brand Design
Before initiating the process of creating design assets, one needs to start the basic looks of design structure:
or in other words the building blocks of any brand identity.
WDH (Web Designing House) assists you in the best possible ways in the process of Developing Brand Design in the following steps:-
Typography refers to the font or type for the purpose of branding materials. There are four types of typography
Potential Customers have psychological ties to various colors, and the strategic usage of the colors have long standing impact on the brand. Like Red is the color of passion or excitement, Orange is meant for high-energy color, Yellow: Yellow, the color of sunshine, refers happiness, Green is An incredibly versatile color etc.
Common elements of brand identity include:
1. Logo: - it is the foundation for the brand identity.
3. Product packaging
4. Business cards
5. Email design