Date 2017-12-01   Post by Sumit   in SEO   
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On Page SEO Tips and Tricks

The Search Engine Optimization is the most popular and general discussion topic nowadays. It is most popular these days because everyone wants to rank higher on the SERP. But, it is not that easy task to rank higher in the Search Engines. So, people often search for the term SEO Tips and Tricks on the WWW (World Wide Web). Mostly, they search for  Off Page and On Page SEO Tips and Tricks on the web.

 

As we know, SEO is of two types:

On-Page

Off-Page

On-Page SEO: It is all about to optimize the website's web pages for the users and Search Engines.

Off-Page SEO: It is all about the backlinks and the website promotions.

 

As the post title suggests this post is about On-Page so continue for the post title.

On Page SEO Tips and Tricks

on-page-seo-tips-and-tricks

On-Page SEO is the most important if you are going to do SEO for any Website. It means how your web page looks, page loading speed, how you optimize for the title and descriptions, images etc. Website design is also one of the aspects of On-Page. Because, when the user interacts with the website so, the website should be user-friendly and easy to use. If you have done all On-Page SEO work correctly so you will get the best results in terms of ranking and user behavior.

We all know, Google updates its algorithms frequently or constantly to provide the more relevant search results to the users. So, it is better to optimize the website's On-Page first keep ranking stale.

The following On-Page SEO tips and tricks help you for the same.

Use Appropriate Page Title

Page Title is the thing with that the user interacts first. The title tag is an HTML attribute. The title tag tells the search engines and the users about the page. So, it is good to set the best and unique title for your webpage.

The title tag is present in three different place

Web Browsers

Social Media

SERP

On the Web Browsers, the title is showing on the top in the tab. On SERPs, the title is clickable text that appears in searches when you search for something on SEs. Social Media shows your webpage title when you share your webpage link on the social sites. When you share any link on the Facebook then title automatically appears there. It will be shown there if you use the meta OG tags on your webpage.

The recommended length of the title is 50-60 characters. So, using the title in between 50-60 characters is a great practice. Google also shows the title well on the SERP that consist 50-60 characters. Use short and attractive titles related to the post.

 

Meta Description

Meta Description also one of the major factor to increase the CTR (Click through rate). It appears on under the URL of the webpage on the SERP under the Title. The meta description is the small piece of content visible to the user on the SERP. This is the second major thing that forces the user clicks on your result on the SERP results.

Write the meta description attractive so that user clicks on your website on the SERP results. The length of meta description is 150 characters that Google shows in search results. Keep it to 150 characters for better CTR. It also helps in ranking so it must be related to the page content.

 

Image Optimization

Image Optimization is also very important to index the images for Search Engines. Images help to increase the user experience or used for better user experience. It is the best way to grab the attention of the users. Images give the context to the webpage content and more value to it. Users don't want to see the lots of content on pages because it seems so weird.

Search Engines can't index the images because most of SE crawlers are not able to read the images. So, use the Alt attribute to define the text to the images so, SEs easily read what the image is about. Alt is an HTML attribute that means alternative.

Write the right alt text for the image that related to the image or the heading or the title of the images.

If you own the WordPress website so use plugins for this and I recommend the YOAST SEO plugin. Write the appropriate alt text, caption, title, and description of your images if you are using WordPress.

 

Proper Page Formatting

This about the webpage. While format the landing page, make sure your page title, description, posts, and content is properly optimized. Easy navigation is one of the parts of page formatting that helps the better user experience.

Content is most important part of On-Page and it must be optimized for the users and Search Engines as well. To optimize the page content, follow the following points

  1. Avoid Passive Voice sentences
  2. Avoid Long Sentences
  3. Use Simple English
  4. Use Transition words
  5. Proper use of Heading and Subheadings
  6. Do not use Long Paragraphs
  7. Use Images
  8. Use Reference Links

Write the quality content so users get some benefit from it. Do some research before writing the content for any topic. Avoid stuffing of keywords in the content so that content looks spammy. Do not write the self-satisfied content because it doesn't mean that user will also satisfy from it.

 

Utilize the Internal Linking Technique

Now, you will be thinking link building is an Off-Page SEO technique so, you are thinking right. But, links can be used for On-Page SEO too. You can use internal links within the website and it helps to improve the website ranking and boost your SEO efforts as well.

These increase the user experience by providing the useful information to the users if you used it in the right way. It also helps users for the better navigation. Internal links are the best way to ensure that search engine crawlers crawl all the available content.

Use internal links are the best way to navigate users. Do not hyperlink irrelevant phrases or content for internal linking. As it provides the value so it also is harmful if you use it in wrong way. Link the most relevant word or phrase if you have useful information about that.

 

User-Friendly and SEO-Friendly URLs

Use the user-friendly and SEO friendly URLs for the better response and better results. User-friendly and SEO-friendly URLs having following properties

  1. Do not use special characters in the URLs like &, #, % etc.
  2. Use hyphens (-) to separate the words in the URLs.
  3. Keep URLs short and simple.
  4. Use keywords in the URL
  5. Avoid use of extensions in the URL, because it makes harder to remember it.

 

Avoid Duplicate Content

As Content is the most important part of the web page so, it is better to avoid the duplicate and copied content from the website. Google is smart enough to find the duplicate or unique content on the website. If you have the copied content on your website so, be ready for the penalties.

If you have sub-domains for the website and want to use the same content so use Canonical Tag to avoid the duplicate issue from the website. Better would be to use the unique content and high-quality content.

 

Conclusion

The above mentioned On Page SEO Tips and Tricks help to get the better ranking on the SERPs but there are other techniques too. These are some of them but effective On-Page techniques and you should use it for the better Search results and better user experiences.

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