Google AdWords is the advertising service offered by Google. Google AdWords system is based on the keywords
determined by the advertisers. When you want to hit the target customer at the right time Google ad is the
options which one should opt without any other thought to your mind, does not matter even if you are a new player
in the web world. Google Ad helps you to bring more and more audience to your online shop. Even if you have a
limited budget for online promotion by allocating the right amount of money on right keyword and timing can get
the immense result through Google ads. You only pay when customer clicks on your ad it is also called PPC
(Pay per click), you have the right to show your ad as per your own desire like at what time and on which
location you want your ad to be displayed so that target audience can be covered and
the result can be maximized.
However, your ad not only depends on the bid or the budget you set for your campaign your website also play
crucial part to get your ad on top, You're landing web page should be relevant to the keyword on which you are
allocating your budget or the bid, One can raise his bid anytime as per his requirement if he wants to beat his
competitor but as mentioned earlier in the phrase bid is not the only source to get ad on top website landing
page play an important role to get ad on top despite having low bid.