There are many Content Marketing Institute and they define Content Marketing in the following ways:
• “Content Marketing or the Internet Marketing refers to A strategic marketing method focused on creating and allocating
valuable, relevant, and dependable content to attract and retain a clearly defined Audience which ultimately, Provides the profitable customer action.”
Content marketing attends up content that discourses the pain points and provides the help there and when we want it.
Earlier it used to be the Traditional Advertising wherein the selling was one of the ways to cater to the customers which no longer works. Whereas Content
Marketing is the evolutional pathway behind the rationalized form of marketing that is quite efficient and successful these days.
It is so as Traditional Advertising used to focus more on pushing messages to the Customers so that they buy. It used to be interruptive, obstructive, and
intrusive in the personal and professional affairs of the customers. Traditional Ads used to be annoying. The internet marketing on the other hands, instead
of businesses pushing themselves in consumers’ faces, they require to adopt a different, gentler approach, which is preferred by the Internet Users and does
not force itself.