Date 2017-10-05   Post by Sumit   in Web Promotion   
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Best Strategies for Driving Leads to your Website

Fetching more Traffic and Driving leads to the website is not as easy as it sounds but one has to be putting the best efforts and foots for the successful Business identity in this dynamic, volatile and the competitive market era.

The website not just has to have material to populate or publicize one’s business but at the same time, it has to be efficient and lucrative enough to generate business leads and conversion of the leads into productive and fruitful business results.

lead-generation

There are multiple ways to achieve the business results such as Advertising on Multiple Digital Media and Channels along with a strategy to be devised so as to achieve the optimum and desired results. Implementing the marketing strategies, one can’t even think of ignoring the ABCD

  1. Application of the Strategies according to the products and services being offered.
  2. Be aware of the Need, Wants and Desire of the Customer.
  3. Comprehensive Screening of the objectives and goals of the business.
  4. Delivering Flexibility and Willingness to implement and execute those strategies effectively.

 

Once these factors are given due diligence and weight while making business decisions the business leads are generated and get converted into Revenues.

In order to generate the roaring business results and maximizing the business revenue, one can execute and implement the following Best Strategies that guarantees the success of any business and bring the best of the Returns on Investments (ROI).

  1. Be in the forefront and be the Best and First of the list of available options: Whenever some prospective client googles or search the internet for the options as per needs the site should be optimized and synced in a way through optimization with Google and other search engines through keywords, products, services, and content etc. that it should appear as the first and foremost options available.​​​​​​​​​​​​​​​​​​​​​The Thumb Rule is “No one Recalls or Notices the Second or third or later options. Only people who come first are remembered”.

 

  1. Enticing through Smart Landing Pages: The idea is to redesign the website for augmenting traffic over the website, select smart landing pages because landing pages play a pivotal and significant role in achieving better sales and revenue. The landing pages should contain impressive content, necessary information, impressive/Attractive colors and stronger calls to action because then only the visitors will engage more with the website. The website should offer the followings:-
  1. Crystal clear headline: The headline should be apparently clear and comprehensive depicting that the offerings and customer-focused solutions to its patrons, which are developed on effective programming concepts thus ensuring customers about the high quality and timely delivery of services.
  2. A Strong call to action: It should have stronger calls to action phrases to fetch the desired outcome like “Get Started Now” that motivates the users to choose website development services for getting outstanding results.
  3. Confident benefit statements: All statements in the main content area are written in a fashion that represents the company’s confidence in delivering best services to the customers.

 

  1. Offering Informed Choice: The website should contain information about the Product or service being offered or as much as possible but at the same time it should not be so voluminous that it depresses the person going through the same. The information so provided can be elaborated enough so that the prospective client or buyer can make informed choices.

 

  1. Simplifying and Making the Check Out-Process user-friendlyThe website should have user-friendly features for checking out i.e. login and contact information of the website offerings organization.

 

  1. Win Trust and Offer SecurityThe website has to have the content of winning trust so that the customized solutions can be offered but not at the cost of breaching security and confidential information. As once the deal is sealed the prospective customer does not remain just customer but becomes a business partner.

 

  1. Observing Behavior and Re-Targeting: The observations of the surfing behavior/habit of the client in order to understand the needs and want and then re-target as per requirements.

 

  1. Deals are sealed once it is affordable: They say the most expensive promotion tool is which does not work. No matter how costly the promotion tool is but it should offer the desired results. Make the client comfortable that the money spent is an investment and the desired ROI will be generated and the deal sounds affordable to the client.

 

  1. Encouraging the Follower Pool and Email Marketing: Get more likes and encourage more followers through different Marketing platforms so as to ensure the Email Marketing target audiences are being generated.

 

  1. Offer Referral Incentives: “No one does favors for Free” so the website should offer the Referral Incentives/Honorarium/Rewards for good words of mouth and Refer more prospective clients.

 

  1. Encourage the open Customer Review and Feedback: The facility to provide their Feedback and Reviews and also handle the negative feedback in a positive way. This boosts the confidence of the client.

 

  1. Bundled Campaigning and Marketing: The bundling of the offering of inter-related products or services to bring the feelings of win-win situation amongst the prospective customer.

 

  1. Adopting Multi-Channel Promotions: Gone are the days of depending on the single source of information or mediums so in order to grab the maximum traffic the website is supposed to be adopting multi-Channel promotions.

 

  1. Highlighting your USP (Unique Selling Proposition): “Unless One beats his own drum no one is going to notice” and “No One knows my products or services better than Me” therefore it becomes imperative and absolutely crucial to Highlight USPs in the website content.

 

  1. Offering Site Map or Offering Navigation: The website must contain a sitemap to make it user-friendly and easy to use. As the customer is looking forward to something to ease the business not to complicate.

 

  1. Provide a blog & invite the customer to revisit through fresh content offering: Last but not the least the website should offer the Blogs so as to educate the customer and enable the customer to make informed choices. Also, provide and invite customer blogs space to attract and encourage more and more revisits and referrals.

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