fmcg full form

FMCG full form
FMCG refers to “Fast-Moving Consumer Goods” or full form of FMCG is “Fast-Moving Consumer Goods”.
FMCG Full Form | Meaning of FMCG
 
What is SMCG (Fast-Moving Consumer Goods)
  • Fast-Moving Consumer Goods (SMCG) are those consumables that have a quick turnover, and relatively low cost.
  • SMCG industry, alternatively called as CPG (Consumer packaged goods).
  • SMCG is characterized by the strong presence of MNC and well established distribution network.
  • The intense competition between the organized and unorganized segments operating at low operational cost.
The Indian FMCG Sector can be segmented into three key groups:

 

HouseHold Care

 

Personal Care

 

Food and Beverages

 

Fabric Wash 

 

Oral Care 

 

Health Beverages 

 

Household Cleaners 

 

Hair Care 

 

Soft Drinks

 

Air Fresheners 

 

Skin Care 

 

Staples/Cereals

 

Insecticides & Mosquito

 

Personal Wash (Soaps)

 

Bakery Products

 

Repellents

 

Cosmetics

 

Snack Food

 

Metal Polish

 

Toiletries

 

Chocolates, Ice cream

 

Furniture Polish

 

Deodorants& Perfumes

 

Tea, Coffee

   

Feminine hygiene

 

Dairy Products

   

Paper Products

 

Bottled water 

     

Processed Fruits & 

Vegetables

     

Branded Flour etc

 
 
Hopping Nature
  • Consumer Loyalty
Customer Loyalty Meaning & Process | MBA Skool
  • The Major issue with this sector is that 80% of the customers are Fence Sitter. Hopping from product to another is too high, due to the large pool of products.